Entering the Japanese market does not always have to begin with a large campaign or a large budget.
For companies considering their first steps in Japan, XP can help identify a practical place to start—based on what is actually happening in the local market.
That first step might be a small-scale field study, interviews with local users, localization of existing communication materials, content production, or local support for meetings and events.
We gather first-hand information on the ground, interpret the cultural and operational context behind it, and help global teams decide what should happen next in Japan.
A limited starting budget is not a problem.
You do not need a large project or a fully developed brief before speaking with us. Tell us what you are trying to understand or achieve, and the budget range you are working with. We will discuss a realistic first step and what can be done within that scope.
Initial consultation is free of charge.