CASES
From field research and localization to editorial, film, casting and execution, here are a few examples of how XP approaches real communication challenges.
GLOBAL / LOCALIZATION
For global materials and consumer brands, we have adapted worldwide brand changes and headquarters-led communication for the Japanese market.
Localization goes beyond translation. We interpret brand rules and technical information, then adapt copy, editorial, design and production to Japanese business realities, venues and audiences.
SCOPE
Localization / Editorial / Copy / Design / Production
FIELD & RETAIL
For major consumer-goods companies, we have continuously documented store conditions and shopper behavior across multiple retail locations in Japan.
We observe not only displays and competitors, but where shoppers stop, what they pick up and how they decide. Findings become a working database for future retail activation and point-of-sale communication.
SCOPE
Field Research / Database / Planning / SP
HEALTHCARE
For major pharmaceutical, medical-device and insurance companies, we have interviewed healthcare professionals as well as patients and families.
We combine medical accuracy with lived experience to create disease-awareness websites, booklets, films and other educational content. We also plan and run HCP lectures, roundtables, webinars and online meetings, including speaker coordination, recording and streaming on platforms such as Zoom and Microsoft Teams.
SCOPE
Interview / Recruiting / Editorial / Web / Film / Webinar / Streaming
BRAND / EDITORIAL
For major commercial facilities and corporate media, we have rethought long-running publications and content programs as audience and business needs changed.
We look beyond visual renewal to editorial purpose, content structure and production workflow, coordinating stakeholders through planning, editing, design and delivery.
SCOPE
Editorial Strategy / Design / Production
FILM / INDUSTRY
For a leading Japanese energy company, we filmed overseas operations in Australia and Indonesia, covering the business from extraction and transport to research.
We combined on-location production, drone footage, structure and editing to communicate both the scale of the field and the full business process.
SCOPE
Field Production / Overseas Shoot / Aerial Film / Editing
CASTING / EVENTS
For academic lectures, public-awareness programs and corporate events, we have proposed experts, cultural figures, talent and professionals from many fields.
Our role extends beyond booking. We help shape the theme, identify the right people, coordinate stakeholders and connect the appearance to the wider communication plan.
SCOPE
Planning / Casting / Expert Network / Coordination / Event
Further project details can be shared during a conversation where appropriate.
