JAPAN MARKET COMMUNICATION

BEYONDBORDERS.

We translate the essence of Japan into global impact.

XP helps global companies understand, adapt and communicate in Japan—from field insight and localization to content, production and execution.

RETAIL

We observe how people actually behave in Japanese stores.

We listen to patients and professionals to understand what matters locally.

We go on site, listen to users and the people doing the work, and understand what really matters in practice.

SERVICES

Observe real behavior in Japanese stores and everyday settings.

Turn global objectives into a plan that works in the Japanese market.

Adapt complex information into clear, locally relevant content.

Create film and digital content grounded in local context.

Find the right experts, creators and participants in Japan.

Manage local production, coordination and execution end to end.

SELECTED CASES

Research the field. Listen to people. Plan, create and execute. A few examples of how XP works.

GLOBAL / LOCALIZATION

FIELD & RETAIL

HEALTHCARE