RETAIL
We observe how people actually behave in Japanese stores.
Learn more →JAPAN MARKET / GEMBA INTELLIGENCE
GEMBAINTELLIGENCE.
Turning firsthand field knowledge into meaning businesses can use.
XP helps global companies understand what is really happening in Japan. We go to the field, meet people, listen and observe, then interpret facts and perceptions that have not yet been organized. We turn that knowledge into plans, communication, content and practical action—and carry it through production and execution when needed.
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HEALTHCARE
We listen to patients and professionals to understand what matters locally.
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INDUSTRY
We go on site, listen to users and the people doing the work, and understand what really matters in practice.
Learn more →GEMBA TO ACTION
The work is not gathering information. It is creating meaning.
Research is a way to gather information. Production is a way to implement it. XP works in the space between: interpreting field knowledge, structuring what matters, and turning it into meaning and action a business can use in Japan.
01 / PRIMARY INFORMATIONFind the facts that have not yet been organized.
We combine in-person research and interviews with online sessions, photography, video, drone filming and other research or recording methods. We design not only what to ask, but how to go and find it.
02 / INTERPRETATION & EDITINGTurn field knowledge into meaning a business can use.
We do not simply pass along voices, behavior, images and data as raw material. We interpret context and relationships, then edit not only words, but information, people, expertise, business issues and forms of expression.
03 / ACTION & EXECUTIONTurn meaning into plans, expression and action.
We bring together planners, editors, designers, filmmakers, engineers and other specialists as needed. The output may be a publication, film, website, event, retail program or research report. The format is not the point; we carry the work through to the form that best puts the field knowledge to use.
At the center of XP is the ability to transform field knowledge into value.
SERVICES
From field knowledge to plans, communication and action in Japan.
Field Insight
Observe real behavior in Japanese stores and everyday settings.
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Localization & Planning
Turn global objectives into a plan that works in the Japanese market.
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Editorial & Publishing
Adapt complex information into clear, locally relevant content.
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Film & Digital
Create film and digital content grounded in local context.
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Casting & Expert Network
Find the right experts, creators and participants in Japan.
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Production & Management
Manage production, quality, events, online meetings and project operations through implementation.
→SELECTED CASES
A few examples of our work.
A few examples of how XP finds value in the field and translates it into something a business can use.
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GLOBAL / LOCALIZATIONMaking global direction work in Japan
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FIELD & RETAILFrom real stores to better retail decisions
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HEALTHCARE