ABOUT XP
We understand Japan from the inside.
Localization starts before translation. It starts with understanding people, context, business realities and the field.
Local knowledge before local wording.
Public data can explain a market. It cannot always explain why people act the way they do, what a professional actually needs, or what works inside a Japanese organization. We start by listening, observing and asking questions.
Why this company? Why now?
We look beyond language to the reason a company should communicate a message in Japan, and how that message should work in the local context.
Not just advice. Execution.
Research, planning, editorial, film, web, casting and production management can be combined into one working team. We stay involved through delivery.
FIELD INTELLIGENCE
Go to the field. Meet people. Listen. Observe. Turn local facts into decisions.
CONFIDENTIALITY
Much of our work cannot be publicly named. We treat that limitation as part of the trust our clients place in us.
